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Thursday, 31. October 2013
Fitness, Marine Divisions Help Limit Garmin's Revenue Slip
By rinazbinds, 19:09

Furthermore, the report found that Fitbit was savvier when it came to interacting with followers and using hashtags, earning it an engagement score of 495, compared with 240 across the group average, which also factors in the Jawbone Up and BodyMedia Fit armband. The playing field for Pinterest narrows with both the FuelBand and Basis watch--the strongest when it came to Facebook--not maintaining profiles on Pinterest. Because of this lack of presence, Unmetric highlights Pinterest as an untapped and attractive platform for health trackers. That said, it found BodyMedia--focusing on inspirational messages and humorous graphics instead of advertising--has seen the best engagement on the platform, receiving 4,320 total repins and 48 repins per image posted while also growing fastest among its competitors in both metrics.
Source: http://www.fastcompany.com/3020812/fast-feed/how-social-is-your-fitness-band

STORY: The key to picking out shoes for exercise High-intensity interval training involves working out as hard as you can for a short period of time followed by a short, less-intense period, says Walt Thompson, lead researcher on the trends report and a regents' professor of kinesiology and health at Georgia State University in Atlanta. "These are really high-intensity, almost maximum intensity, workouts, such as P90X and CrossFit." These workouts use a combination of exercises such as plyometrics (jumping), strength training, yoga, cardiovascular exercise and stretching and are aimed at people who are already accustomed to exercise and are looking for something different and challenging, he says. Some like this kind of exercise because they can get fit in a short amount of time, but they are also at increased risk of injury, he says. "It could result in orthopedic injuries or cardiovascular complications for people who aren't accustomed to this kind of exercise.
Source: http://www.usatoday.com/story/news/nation/2013/10/24/fitness-trends-high-intensity-workout/3009699/

Garmin navigates GPS, wearable computing curves via fitness devices

Garmin shares opened up 3.7% to $49.87. Sales in Garmins automotive and mobile segment were down 16% to $322.5 million. The outdoor division, Garmins second largest, was also down 4% to $101.4. Declines in these larger divisions were partially offset by gains in the aviation, fitness and marine segments which did a combined $219.8 million in revenue. Stronger than expected revenue performance continued in the third read here quarter with fitness and marine delivering exceptional growth, said CEO Cliff Pemble.
Source: http://www.forbes.com/sites/samanthasharf/2013/10/30/fitness-marine-divisions-guide-garmin-to-street-beat/

Third quarter automotive/mobile sales fell 16 percent from a year ago. That slack has been picked up by aviation, fitness and marine categories. For instance, Garmin's fitness business delivered third quarter sales of $81 million, up 25 percent from a year ago. Operating profit is also increasingly tied to the fitness category.
Source: http://www.zdnet.com/garmin-navigates-gps-wearable-computing-curves-via-fitness-devices-7000022622/

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